Hello

I'm Marc McNeill.

I do digital.

I think customer.

I make things happen.

Innovation startup

I kickstart new proposition and product development at speed. Combining lean thinking, agile methodology and participatory design I put customer validation at the heart of strategy, innovation and NPD

Here's how

Lean UX. Agile XD.

My approach to UX has been lean since my first user centred prototype more than 20 years ago. I co-wrote the book Agile Experience Design. I talk about it. I blog about it. I motivate teams and deliver awesome products with it.

UX posts

‹ ›

Blog

The Blog »

Travel

Way back in 2007 I travelled overland to India via Russia, Mongolia, China, South-East Asia and Tibet. I maintained a blog (before blogs were common-place), writing entries using a Palm Pilot, uploading them at internet cafe's on the route.

Read it here »

Publications

Here is a collection of papers I've had published over the years. Primarily academic in nature they cover my more recent interests in Agile through product development to my first academic publication: Heat Stress in Nightclubs.'

Read them here »

Latest Blog How will it make money?

When was the last time you asked “how will it make money?” What is the first question that you, as a UX expert, ask your client? Maybe you start with the person whose life will be touched by the product you will design: “Who is the customer?” “Who is the user?” “What is the context…

Read it here »

Customer development going where the fishes swim

There may be a gap in the market, but is there a market for that gap? Get out of the building and test your new product ideas with customers cheaply. Validate at speed, fail cheaply

Read my 12 tips »

About me Marc McNeill

Forward thinking digital business leader with over fifteen year’s experience of delivering customer-centric innovation and change. I bring creative design thinking to problem solving and significant lean and agile experience to drive results quickly. I see opportunities, enthuse, motivate and inspire.

LinkedIn profile »

Author Agile Experience Design

I thought it might be worth writing a book about what I do. So I joined up with Lindsay and practiced what I preach. From concept to cash in six months, pretty good for shipping a book. Want to do good design faster by doing just enough, just in time? Read this.

Buy it now »

Blog content tag cloud

Agile airline analysis Banking brand business analysis communication Customer Experience Design development facilitation Hong Kong Information Architecture innovation interaction design IT language lean Marketing Methodology mobile phone personas presentation process product design product development project management requirements social media social networking strategy telco testing tools travel twitter UI usability user experience design value vision Web 2.0 Web design what not how workshops